SEO Case Study

2X Traffic Growth + 5X Keyword Expansion: Cool Cat Fence SEO Case Study

Cool Cat Fence · Fencing & Construction · Seattle, WAVisit website

+128%
Organic Traffic Growth: 678K
Search Impressions: $34.4K
Organic Traffic Value: 6 months
Timeline

Client overview

Scaling an Established Brand

Cool Cat Fence came to us with an established brand and previous SEO efforts in place, but growth had plateaued. While they had some visibility, they were not consistently ranking across their key service areas or capturing high-intent local searches.

Within six months, we implemented a structured SEO system that expanded their keyword footprint from 1,439 to over 7,200 keywords while increasing real search traffic from 1,517 to 3,458 monthly clicks.

At the same time, they began ranking across multiple cities, capturing location-based searches, and appearing in AI-driven results, turning their website into a consistent inbound channel.

Industry: Fencing & Construction
Location: Seattle, WA
Timeline: 6 months
Company size: 10-50 employees

Starting point

Traffic

1,517/month

Impressions

122,164/month

Rankings

Limited page 1 presence

Main issues

Plateaued growth

Before working with us, Cool Cat Fence had a foundation in place but lacked a scalable SEO system. Their rankings were inconsistent across cities, and they were not effectively capturing “near me” or location-based searches.

Their authority score was low, backlinks were not driving meaningful growth, and their content strategy was not built to expand visibility. As a result, competitors were capturing a large share of high-intent traffic.

The results

The Results

Organic Traffic

Before1,517/moAfter3,458/mo

+128%

AI Overviews

Before0After155

+15,500%

First Page Rankings

Before77 keywordsAfter1,056 keywords

+1,271%

Estimated Traffic Value

Before$6.4K/moAfter$34.4K/mo

+438%

Additional wins

122K to 678K impressions
0 to 155 AI overviews
1,439 to 7,210 keywords
Top 3 rankings across cities

The problem

The Challenge

Cool Cat Fence needed to move beyond basic SEO and build a system that could scale across multiple cities, rank for high-intent keywords, and increase authority through quality backlink placements. The goal was to generate consistent visibility in the exact locations where customers were searching, not just grow traffic.

Limited page 1 rankings
No scalable SEO structure
Weak city-level visibility
Missed local search traffic
Low domain authority
No AI search presence

The strategy

Our Strategic Approach

We don’t guess, we reverse engineer. Every campaign is built around how people actually search, how Google actually ranks, and how we can systematically take over that space. Instead of chasing trends or vanity metrics, we focused on three core drivers that consistently produce results: authority, content, and location-based visibility.

SEO Foundation & Site Structure

We believe SEO is not just about optimization, it’s about building a system Google can trust and scale. Before anything grows, the foundation has to be right.

Websites must be structured for both users and search engines
Google must be able to crawl, understand, and trust every page
Internal linking should support authority flow across the site
Site architecture must allow for long-term expansion

Search-Driven Content Strategy

We don’t create content for the sake of content. We create content based on how people search & what Google is rewarding. Every page exists to match a specific search intent.

High-intent keywords drive the strategy, not guesswork
Pages are built around real searches like “service + city” and “near me”
Content is designed to capture buyers, not just traffic
Coverage expands across all relevant variations of a service

Authority & Trust Building

Ranking is not just about relevance, it’s about trust. Google prioritizes businesses it believes are credible, established, and authoritative.

Authority is built through high-quality backlinks
Trust signals must be consistent across the web
Not all links are equal, quality always outweighs quantity
Authority compounds over time and drives long-term rankings

Execution

How We Execute

Our execution is not random, it follows a proven sequence that compounds over time:

1Months 1-2
Foundation, Structure & Launch
- Full SEO audit (technical, content, authority, structure)
- Keyword research focused on high-intent + local searches
- Competitor analysis and gap identification
- Baseline reporting setup (rankings, traffic, visibility)
- Set up / optimize GBP + local tracking (heatmaps, rankings)
- Optimize core pages (homepage, service pages, metadata)
- Build city-based pages for primary service areas
- Launch blog content + begin monthly backlink acquisition
2Months 3-4
Expansion & Coverage
- Expand into additional cities and service areas
- Build secondary service pages and keyword variations
- Continue consistent blog content targeting broader keywords
- Strengthen internal linking across all pages
- Continue monthly backlink acquisition
- Improve topical authority within core service categories
- Refine pages based on early ranking data
- Monitor / clean up NAPs + local citations for local visibility
3Months 5-6
Ranking Growth & Momentum
- Push top-performing pages higher in rankings
- Expand content around winning keywords
- Strengthen service + city page combinations
- Continue consistent blog publishing
- Build backlinks to deeper internal pages
- Optimize underperforming pages
- Improve internal linking for authority flow
- Increase visibility in organic and local results

Key takeaways

What Makes This Work

We don’t run SEO campaigns. We build systems that scale visibility, authority, and revenue.

01
We Reverse Engineer Search
We don’t guess what to target. We build around what people are already searching.
02
We Build for How Google Actually Works
Not theory, not trends. Real ranking factors: authority, content, and structure.
03
We Focus on Intent Not Just Traffic
Traffic means nothing without intent. We prioritize searches that lead to real business.
04
We Think in Systems, Not Tactics
One page doesn’t win. One backlink doesn’t win. Systems win.
05
We Let Data Drive Decisions
Everything we do is measured, tracked, and optimized based on performance.