From 50,000 to 600,000 monthly users. In 11 months, through content marketing alone.

HiddenBrains is a software development and IT services company that builds web, mobile and enterprise applications for clients around the world.

Its buyers search for development partners online, which puts the company in direct competition with thousands of other firms for the same queries.

A website not built to rank or convert

The existing site could not support a serious content programme. Structure, speed and page design all limited how much search traffic it could win and keep.

A crowded search market

Development and IT services searches attract thousands of agencies. Occasional content does not move rankings against that many competitors.

Build a complete new website

We rebuilt the website from the ground up so it could hold a large content library and turn visitors into enquiries.

• New information architecture
• Service and industry pages built for search

Plan content around what buyers search

Topics were mapped to the searches that development buyers run, grouped into clusters that support each service.

• Topic clusters per service line
• Internal linking between related pages

Publish at scale

We produced a lot of content, steadily, rather than a few pieces at a time.

• A consistent publishing cadence
• Content refreshed as rankings moved

Grow through content, not paid traffic

The growth came purely from content marketing and organic search.

• No reliance on paid traffic
• Gains that keep compounding after publication

Funnel build

A working funnel was already in place, so the program started at the stages below.

Top of funnel

A large library of content matched to development and IT services searches.

Middle of funnel

Service and industry pages linked from that content.

Bottom of funnel

Enquiry paths on the new website.

The new site and the content programme compounded quickly.

• Monthly users grew from 50,000 to 600,000 in 11 months.
• A complete new website built to support content at scale.
• Growth delivered purely through content marketing.

Fix the website before scaling content

Content published onto a weak site underperforms. Rebuild the structure first so every new page has somewhere to rank and something to link to.

Volume matters in crowded markets

When thousands of firms compete for the same searches, a steady, large content programme is what moves rankings. Plan for scale from the start.

Structure makes volume work

Clusters and internal links turn many pages into topical authority. Without structure, more content is just more pages.