SEO Case Study

From Invisible to Page 1 Across 2,691 Keywords: Cobex Construction Group

Cobex Construction Group · Roofing & Construction · Sacramento, CAVisit website

+1,140%
Organic Traffic Growth: 2.81 million
Search Impressions: $814.8K
Organic Traffic Value: 12 months
Timeline

Client overview

From No Rankings to Market Leader

Cobex Construction Group came to us with almost no visibility across their target markets. Within less than a year, we transformed their SEO into a scalable growth system, increasing monthly clicks from 570 to over 7,000 while expanding their keyword footprint from 518 to over 41,000.

At the same time, impressions grew from under 100K to over 2.8 million, and rankings moved from page 5 to page 1 across thousands of keywords. Today, Cobex dominates multiple cities, ranks top 3 for hundreds of high-intent searches, and consistently shows up across both Google and AI-driven search results.

Industry: Roofing & Construction
Location: Sacramento, CA
Timeline: 12 months
Company size: 20-200 employees

Starting point

Traffic

570/month

Impressions

99,900/month

Rankings

Page 5 avg, no presence

Main issues

No visibility or structure

Before working with us, Cobex had almost no organic presence. They were averaging just 570 clicks per month and ranking on page 5 for most of their target keywords.

Only 37 keywords were on page 1, and just 3 were in the top 3 positions. They were not showing up for high-intent searches like “roof contractor near me” or “roof replacement,” which meant competitors were capturing the majority of their potential leads.

On top of that, they had no location-based SEO structure, weak authority, and zero presence in AI-driven search results. There was no system in place to scale traffic or generate consistent inbound opportunities.

Google Search Console data (last 16 months)

Google Search Console data (30-day comparison to previous year)

The results

The Results

Organic Traffic

Before570/moAfter7,070/mo

+1,140%

AI Overviews

Before3After2,831

+94,000%

First Page Rankings

Before37 keywordsAfter2,691 keywords

+7,170%

Estimated Traffic Value

Before$4.1K/moAfter$814.8K/mo

+19,780%

Additional wins

99.9K to 2.81M impressions
3 to 2,831 AI overviews
518 to 41,829 keywords
58 to 847 AI mentions

The problem

The Challenge

Cobex needed to compete in multiple cities, rank for high-intent roofing keywords, and generate consistent leads without relying on ads. The challenge was turning a low-visibility website into a dominant presence across search, maps, and AI platforms.

No page 1 rankings
No local SEO structure
Invisible in key cities
Limited keyword reach
Low authority
No AI visibility

The strategy

Our Strategic Approach

We don’t guess, we reverse engineer. Every campaign is built around how people actually search, how Google actually ranks, and how we can systematically take over that space. Instead of chasing trends or vanity metrics, we focused on three core drivers that consistently produce results: authority, content, and location-based visibility.

SEO Foundation & Site Structure

We believe SEO is not just about optimization, it’s about building a system Google can trust and scale. Before anything grows, the foundation has to be right.

Websites must be structured for both users and search engines
Google must be able to crawl, understand, and trust every page
Internal linking should support authority flow across the site
Site architecture must allow for long-term expansion

Search-Driven Content Strategy

We don’t create content for the sake of content. We create content based on how people search & what Google is rewarding. Every page exists to match a specific search intent.

High-intent keywords drive the strategy, not guesswork
Pages are built around real searches like “service + city” and “near me”
Content is designed to capture buyers, not just traffic
Coverage expands across all relevant variations of a service

Authority & Trust Building

Ranking is not just about relevance, it’s about trust. Google prioritizes businesses it believes are credible, established, and authoritative.

Authority is built through high-quality backlinks
Trust signals must be consistent across the web
Not all links are equal, quality always outweighs quantity
Authority compounds over time and drives long-term rankings

Execution

How We Execute

Our execution is not random, it follows a proven sequence that compounds over time:

1Months 1-2
Foundation, Structure & Launch
- Full SEO audit (technical, content, authority, structure)
- Keyword research focused on high-intent + local searches
- Competitor analysis and gap identification
- Baseline reporting setup (rankings, traffic, visibility)
- Set up / optimize GBP + local tracking (heatmaps, rankings)
- Optimize core pages (homepage, service pages, metadata)
- Build city-based pages for primary service areas
- Launch blog content + begin monthly backlink acquisition
2Months 3-4
Expansion & Coverage
- Expand into additional cities and service areas
- Build secondary service pages and keyword variations
- Continue consistent blog content targeting broader keywords
- Strengthen internal linking across all pages
- Continue monthly backlink acquisition
- Improve topical authority within core service categories
- Refine pages based on early ranking data
- Monitor / clean up NAPs + local citations for local visibility
3Months 5-6
Ranking Growth & Momentum
- Push top-performing pages higher in rankings
- Expand content around winning keywords
- Strengthen service + city page combinations
- Continue consistent blog publishing
- Build backlinks to deeper internal pages
- Optimize underperforming pages
- Improve internal linking for authority flow
- Increase visibility in organic and local results
4Months 7-8
Scaling & Authority Growth
- Double down on highest-performing keywords and pages
- Expand into new cities and keyword clusters
- Strengthen topical authority across the website
- Continue consistent blog content
- Continue monthly backlink acquisition
- Optimize for AI Overviews and structured search
- Improve content structure and engagement
- Refine pages based on performance data
5Months 9-10
Market Expansion
- Target more competitive, high-value keywords
- Expand into surrounding and secondary markets
- Reinforce top-ranking pages with additional content
- Continue consistent blog publishing
- Continue monthly backlink acquisition
- Identify and fix ranking plateaus
- Strengthen internal linking depth
- Expand topical coverage across services
6Months 11-12
Domination & Optimization
- Analyze full campaign performance and growth
- Reinforce top-performing pages with updates
- Prune or improve underperforming content
- Recap year #1 and build roadmap for continued scaling
- Continue monthly backlink acquisition
- Strengthen long-term authority signals
- Optimize conversion paths (calls, forms, UX)
- Strategize next phase to compete with DA 30-50 competitors

Key takeaways

What Makes This Work

We don’t run SEO campaigns. We build systems that scale visibility, authority, and revenue.

01
We Reverse Engineer Search
We don’t guess what to target. We build around what people are already searching.
02
We Build for How Google Actually Works
Not theory, not trends. Real ranking factors: authority, content, and structure.
03
We Focus on Intent Not Just Traffic
Traffic means nothing without intent. We prioritize searches that lead to real business.
04
We Think in Systems, Not Tactics
One page doesn’t win. One backlink doesn’t win. Systems win.
05
We Let Data Drive Decisions
Everything we do is measured, tracked, and optimized based on performance.