A CEO-led pipeline for a threat intelligence company. LinkedIn, event stages and system integrators, working as one motion.

Phantom Tech is a Dubai-based threat intelligence company. Its platform brings together threat intelligence and brand protection (PhantomCTI), external attack surface and compliance scanning (PhantomScan), and an AI assistant for security operations teams (PhantomAI).

The platform is multi-tenant and can be white-labelled, which makes it suitable both for direct enterprise customers and for partners who deliver security services to their own clients.

A crowded category of famous names

Security budgets go to vendors buyers already recognise. A newer threat intelligence company competes for attention with large, established brands in every category it touches.

Security leaders ignore cold vendor pitches

CISOs and security heads receive a constant stream of vendor outreach. Trust comes from people they have seen speak, read or met, not from another sequence.

Direct sales alone could not reach enough accounts

Selling one enterprise at a time limits reach. The white-label model needed partners who already hold the client relationships.

Build the CEO's LinkedIn presence

We took over Karim's LinkedIn and ran CXO branding so security leaders in the target markets saw a consistent, credible point of view from the person running the company.

• Positioning and content for the CEO profile
• Engagement with security and technology leaders

Run outreach from the CEO's own profile and inbox

Outreach went out in Karim's name across LinkedIn and email, timed so the same person saw Phantom Tech in both channels without feeling crowded.

• Coordinated email and LinkedIn sequences
• A free external exposure check as a low-friction opener

Put him on stage and on the show floor

We built multiple events into the plan and secured slots for Karim as a speaker and exhibitor, including LEAP in Riyadh.

• Speaking and exhibiting slots
• Event presence used as content for LinkedIn

Pre-book meetings around every event

Meetings with target accounts were confirmed before each event, so time on site went to qualified conversations.

• Target lists per event
• Confirmed meeting schedules before travel

Open a system integrator channel

We reached out to system integrators who can resell or deliver the platform to their clients, and built pipeline with them alongside the direct motion.

• Outreach that pairs security value with partner revenue
• Pipeline built with SIs that resell or use the platform

Funnel build

A working funnel was already in place, so the program started at the stages below.

Top of funnel

CEO LinkedIn branding and speaking slots at industry events such as LEAP.

Middle of funnel

Coordinated LinkedIn and email outreach from the CEO, with a free exposure check as the opener.

Bottom of funnel

Pre-booked in-person meetings at events and partner conversations with system integrators.

Phantom Tech now has a pipeline motion that runs through its CEO and its partners, not only through its sales team.

• Karim positioned as a visible voice in threat intelligence on LinkedIn.
• Speaker and exhibitor slots at multiple events, including LEAP in Riyadh.
• Meetings with target accounts pre-booked ahead of each event.
• A system integrator channel under construction, with pipeline built alongside SI partners who resell or use the platform.

In security, the CEO is the brand

Buyers screen vendors by the people behind them. A founder or CEO with a visible, consistent point of view does more for trust than any company page.

A speaking slot is only worth the meetings around it

Stage time creates credibility for a day. Pair every slot with pre-booked meetings and follow-up content so the credibility turns into pipeline.

Sell partners on revenue, not just the product

System integrators say yes when the platform becomes a recurring line in their own business. Lead with the partner economics, then the security capability.