Three times the leads. From a personal brand built around one executive's real expertise.

Jaspreet Bindra is the author of The Tech Whisperer, a thought leader on generative AI and digital transformation, and a visiting professor. He has held senior leadership roles, including country manager, managing director and chief digital officer, at several global companies.

Through Tech Whisperer UK and AI&Beyond, he advises organisations on how technology will change the future of work.

Visibility did not match expertise

Decades of leadership and two books were not reflected in his social presence. The right people were not seeing his thinking often enough.

Leads needed more quantity and better quality

Speaking, advisory and consulting enquiries were not arriving at the volume or quality his work warranted.

An audience limited by geography

His reach needed to extend beyond his existing networks into other countries.

Audit everything before posting anything

We analysed existing content, channels, data, leads and traffic across the website, LinkedIn and other platforms, then scored each item by quality, quantity and priority.

• A checklist of what existed, what to build and what to improve
• Priorities set by impact

Redefine the audience segments

Target audiences, inbound leads, partners and followers were each treated as separate segments with their own content and channel strategy.

• Segment-specific content plans
• Channel choice per segment

Automate outreach and score leads

Most outreach across email, the website and LinkedIn was automated, with drip campaigns by persona and a lead scoring model that showed how close each conversation was to a deal.

• Persona-based drip campaigns
• Lead scoring for prioritisation

Build a community of AI leaders

We grew a community of generative AI thought leaders and decision-makers and brought it together in person through meetups in India and the UK.

• Global community of 700+ members
• Meetups in Indian and UK cities

Funnel build

A working funnel was already in place, so the program started at the stages below.

Top of funnel

LinkedIn content and media presence built around Jaspreet's point of view on AI.

Middle of funnel

A global community of generative AI leaders, meetups and persona-based nurture.

Bottom of funnel

Scored leads for speaking, advisory and consulting work.

The personal brand became a working channel for Jaspreet and his group of companies.

• Three times the lead count, with a clear rise in lead quality.
• A community of 700+ generative AI thought leaders from 18 countries.
• 3.5 million+ digital impressions in 12 months.
• 289% growth in followers.
• Meetups in four Indian cities and two in the UK.

Audit before you publish

Most executives already have assets: talks, articles, contacts. Score what exists first, and the content plan writes itself from the gaps.

One executive, several audiences

Followers, partners, inbound leads and target buyers want different things. Give each segment its own content and channel instead of one feed for everyone.

A community outlasts a post

Posts fade in days. A community of peers that meets in person keeps producing conversations, referrals and invitations.