$16.3M raised. A four-week ICO, run from tokenomics to the last day of the sale.

GATCOIN built a token economy around retail discounts. Merchants issued deals as tokens, and shoppers could collect, use or trade them, connecting retailers, consumers and a marketplace.

The company raised funds through an initial coin offering, with Lemniscate Growth responsible for the offering from design to marketing.

Two audiences had to believe the same story

Retailers needed to see that tokenised deals would bring real customers. Token buyers needed to see a genuine merchant network and economics that held together. If either story looked weak, the sale would stall.

A crowded, sceptical ICO market

Many token sales were competing for the same buyers at the same time. A project needed a clear model and a credible document to stand out from the noise.

A fixed window

A token sale has a start and an end. Spend, messaging and community momentum all had to peak inside four weeks.

Design the tokenomics

We built the token model: supply, allocation and how the token moves between retailers, shoppers and the marketplace.

• Supply and allocation
• Token utility for merchants and consumers

Write the whitepaper

The whitepaper explained the retail problem, the token mechanism and the economics in one document buyers could check.

• Retail problem and market
• Mechanism and economics

Run a four-week campaign at a planned weekly budget

Marketing ran at about $100K a week for four weeks, planned week by week against the sale timeline.

• Weekly budget and message plan
• Momentum built toward the close of the sale

Funnel build

We built the full launch stack from zero: token model, whitepaper and campaign.

Top of funnel

PR, crypto media and community channels announcing the sale.

Middle of funnel

The whitepaper and tokenomics, which buyers used to judge the project.

Bottom of funnel

Token purchases during the four-week sale window.

The offering closed with a raise that put GATCOIN among the funded projects of its cycle.

• About $16.3M raised in the ICO.
• A four-week campaign run at about $100K a week.
• Tokenomics and whitepaper delivered by Lemniscate Growth.

Tokenomics is part of the marketing

Serious buyers read the token model before they read the ads. A model that holds up under scrutiny does more for conversion than more reach.

Plan spend by week inside a fixed window

A sale with an end date needs a weekly plan for budget and messages, so momentum builds toward the close instead of peaking on day one.

Write the whitepaper as a sales document

The whitepaper is where a buyer decides. Lead with the real-world problem and the economics, not the technology.