$16,000 in monthly recurring revenue. From a $10 a month Telegram channel, run every day.

DatTong is a trader who publishes market analysis and trade ideas. His content gets close to 100 million views a year across TradingView and Telegram.

The audience was large and loyal, but spread across platforms he does not own, with no direct way to turn attention into income.

A huge audience with no revenue model

Close to 100 million views a year produced reach, not a business. There was no product for the most engaged followers to pay for.

Attention lived on other people's platforms

TradingView and public feeds can change how content is shown at any time. The brand needed a community it could reach directly.

Paid communities die without daily operation

Subscribers cancel when a channel goes quiet. A paid product needed someone to run it every day.

Build the community around the trader

We turned scattered followers into a community with a clear home and a consistent identity.

• One brand across TradingView and Telegram
• Community rules and rhythm

Use a free Telegram channel as the top of the funnel

A free channel gave followers a direct line to DatTong's analysis and grew past 60,000 members.

• Regular free analysis
• Clear pointers to the paid channel

Launch a paid signals channel at $10 a month

The price was set low enough that a large audience could say yes without much thought.

• $10 a month subscription
• Content reserved for paying members

Run it every day

We maintain the channels daily so paying members always see activity and value.

• Daily channel operations
• Member retention through consistency

Funnel build

There was an audience but no funnel. We built the free community and the paid product from scratch.

Top of funnel

Trading content on TradingView and Telegram, close to 100 million views a year.

Middle of funnel

A free Telegram channel with more than 60,000 members.

Bottom of funnel

A $10 a month paid signals channel generating about $16,000 in monthly recurring revenue.

Reach became recurring revenue, with a community the brand controls.

• About $16,000 in monthly recurring revenue from the paid Telegram channel.
• A free Telegram channel of more than 60,000 members.
• Close to 100 million content views a year feeding the funnel.
• Channels maintained every day.

Price low when the audience is large

At $10 a month, a small share of a big audience becomes meaningful recurring revenue. A high price would have limited the channel to a handful of buyers.

A free community is the proof

The free channel shows prospective members what they get before they pay. Keep it valuable so it keeps converting.

Recurring revenue needs recurring work

Daily operation is the product. Plan for it before launch, not after members start cancelling.